Lastly, after choosing the right size for the mail campaign and having it proofed, it will be printed and distributed. Don’t forget to allow for white space too. Some brands let the direct mail distribution company design their ads, whereas others like the creative process. Now comes design! Create some engaging and fun copy to go with great imagery. There are a few options at this point, working with a flyer distribution company that will work on behalf of the brand, either offering an H2H service or a direct postal mail service. Research your audience- are you approaching the audience from a geolocation angle? Is the offer universal, or will you attract a broad audience?Ĭonsidering who will receive the direct mail first is essential for measuring the overall campaign’s success.Īfter carefully planning a message and deciding on the best audience, brands must prepare their mailing list or the area they’re handing out flyers.
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